2008/01/07 - Word of the Day - Ausverkauf

Ausverkauf = closing sale, sale

Though the Swiss are very discreet in everything and tend to understate everything, when they have Ausverkauf, they really push it. The city is full of large, red signs "Ausverkauf" or sometimes "Sale" and often large percentage sales ("50%").
This might be a sale off at the end of the season, but some shops seem to have those signs on all year long. Especially in the tourist areas, so you might want to compare prices, despite the red signs.

Stephan